Coalescing Ethics with Quantitative Physiology

A B2B SaaS educational platform transforming static case studies into dynamic, data-driven simulations for interprofessional healthcare training.

Try the Case Simulator ↓

The Paradigm Shift

Why traditional healthcare education needs an upgrade.

⚠️

The Problem

  • ✖ Static Text: Traditional case studies fail to capture dynamic physiological realities.
  • ✖ Missing Context: They don't accurately reflect how Social Determinants of Health (SDOH) biologically impact patients over time.
  • ✖ High Friction: Instructors spend excessive hours drafting and tailoring cases for multiple professions.
💡

The Opportunity

Leveraging PFun's physiofunctional simulation API to generate realistic patient data tailored to ethical or environmental "parameters".

Creates a living simulation forcing students to ask:
"Whose problem is this: The Individual, The Organization, or Society?"

Product Architecture

Three core modules working in synergy to provide a comprehensive educational experience.

The Case Generator

Instructors use a simple interface to design or modify patient scenarios rapidly.

🏵️ Modifiable Parameters

Toggle socio-economic status, insurance, medication adherence, and behaviors (e.g., smoking).

📈 Dynamic Data

PFun API generates a realistic 14-day physiological dataset (CGM, Cortisol) based on inputs.

🎯 Objectives Mapping

Align cases with IP competencies: Roles/Responsibilities, Values/Ethics, Communication, Teamwork.

Live Simulation: "The Mrs. K Scenario"

Experience the core value proposition. Adjust the patient parameters (Instructor Input) and watch how the PFun API alters the simulated physiology (Data Output), directly changing what the students observe (Student Interaction) and the resulting Ethical Dilemma.

Step 1 Instructor Parameters (Mrs. K, Type 2 Diabetes, Amputation Risk)

SevereStable
LowHigh
None1 Pack2 Packs

Step 2 Simulated Physiological Data Output

Step 3 Student Interaction & Ethical Dilemma

🦵 PT Student

Observing data...

🦿 P&O Student

Observing data...

🏠 OT Student

Observing data...

The Collaboration Challenge

Students must collaborate to adjust the therapy schedule, advocate for resources, and address societal questions based on the parameters set above.

Business Model

A B2B SaaS approach targeting healthcare education.

Customer Segments

  • 1 Primary

    University Health Science Colleges

    e.g., ASU College of Health Sciences

  • 2 Secondary

    Med, Nursing, Pharmacy Schools

  • 3 Tertiary

    CEU Providers

    For licensed practitioners

Value Proposition

  • 🏛️

    For Universities

    Fulfills mandatory IPE accreditation with cutting-edge tech; saves faculty hundreds of hours.

  • 👨‍🎓

    For Students

    Provides high-fidelity quantitative interpretation combined with soft-skill ethical reasoning.

Revenue Streams (B2B SaaS)

Basic Tier

For smaller departments starting with interprofessional education.

  • ✓ Access to standard case library
  • ✓ Basic IP collaboration tools
  • ✓ Static student portals
POPULAR

Pro Tier

Full platform access for comprehensive health science colleges.

  • ✓ Full access to PFun Simulation API
  • ✓ Custom physiological dataset generation
  • ✓ Community Bulletin access

White-Label

For large institutions building internal simulation centers.

  • ✓ All Pro features
  • ✓ Institutional branding
  • ✓ Dedicated database architecture

Development Roadmap

1

Phase 1: MVP

Months 1-3

  • Instructor Case Generator UI
  • Static PFun API visual charts (3-5 personas)
  • Digitize ASU Activity Sheet
2

Phase 2: Pilot

Months 4-6

  • Deploy MVP to single cohort (ASU Fall IP)
  • Gather qualitative feedback
  • Usability & engagement tuning
3

Commercialization

Months 7-12

  • Implement billing & user roles
  • Launch Community Bulletin
  • Outbound sales to 20 target universities